Distinctly Sillks

Sillks Road Map

Sillks has a great story to tell. It embodies the magic of the orient, with a sense of place, reflective of local culture and style. Sillks International Hotel Group is a concept spawned from the historic exploration of the Silk Roads, an enigmatic and evocative journey that spans the diverse cultures of China, Central Asia, India, Persia, Arabia, Greece and Rome.


Ever since Venetian explorer Marco Polo discovered the ancient trading route filled with exciting gastronomy, essences, oils, gold and silk, the world has held a fascination with the Silks Road.

Sillks International Hotel Group has combined the best of each of these influences, combining the cultures of China, Central Asia and the West to create a truly unforgettable experience for the modern business or leisure traveler. Our Hotels and Resorts are filled with energy and momentum, creating experiences for extraordinary products, inspired by the diversity and exoticism of the Silk Road itself. This lends itself to effortless style and Hotels and Resorts that present a global voice with a local accent.

Political and economic systems have once again rendered this an important international trading ground, allowing development on an unprecedented scale and with that, opportunity.

This ancient road begins at Chang’an (now Xian), then by way of the Hexi Corridor, and it reaches Dunhuang, where it divides into three, the Southern Route, Central Route and Northern Route. The three routes spread all over the Xinjiang Uygur Autonomous Region, and then they extend as far as Pakistan, Central Asia,(Khazakistan, Uzebekistan, Georgia, Azerbaijan), India and Rome From the time Zhang Qian opened up the world-famous Silk Road during the Han Dynasty, until the collapse of the Yuan Dynasty, it enjoyed a history of about 1,600 years.


About Us


Sillks International Hotel Group was established by  hospitality professionals and award winners with a passion for excellence. Their talent for delivering customer experience of an exceptional quality, and transforming investment into successful financial returns over three decades are Sillks foundations. Together we have instilled this essence of Hospitality into the Sillks International Hotel Groups operations and into its brands, to create a uniquely attractive offering.

Expect flair, exceptional style, grace and genuine hospitality as Sillks Signature.

“A Hotel is a show place. The people in front are on stage every minute of the day and they have to perform. The people in the back are equally important, as without their efforts there would not be a good performance on stage. Without a good performance the theatre would become empty with time.”

The hand picked Sillks Team have a profound knowledge of Hotel management. Their  careers span  over 17 countries for international Hospitality chains such as ITT Sheraton Hotels and Resorts, Starwood Hotels and Resorts, Le Meridien Hotels & Resorts, Pan Pacific Hotels and Resorts, Regent Hotels & Resorts, Four Seasons Hotels & Resorts, Conran Group and Hilton Hotel Group. Their expertise, experience and specialized  insights contribute to Sillks unique appeal.


Positioning and Values

We provide an exceptionally high level of personal guest care based on intuitive service and customer-centric performance standards. We strive to be the best in every market in which we choose to operate. Our focus is to deliver consistent and exceptional customer experience based on defined performance standards and business objectives.


Sillks Values are based on the fundamental philosophy of what constitutes good for people inside and outside our organization – our Associates, Guests and Partners. Values are the ‘pillars’ of how we act and conduct ourselves and our business. Our Company Culture therefore becomes the way we ‘live’ those Values on a daily basis. Simply put, it is how we choose to behave.

We have 8 Core Values


We conduct our business dealings with honesty and act responsibility towards each other, our partners, suppliers and consultants.


We are faithful to our commitments and obligations.


“Respect” is a privileged position that you have to earn. We exert respectful behaviour by actively listening to people, treating others with dignity and courtesy, as we would like to be treated. We are sincere, humble and keep our promises. We respect local culture and celebrate diversity.


We honour commitments and accept responsibility for our actions and behaviors.

Trust & Transparency

“Trust” is at the core of all business and personal relationships. We rely on each other and have confidence in people. The key to building trust is transparency, both in the way we communicate with others and through providing timely and accurate information.

Play as a Team

“No one man is an island”. Together we are stronger. Teamwork is a great enabler for personal learning and development and does wonders when overcoming challenges. It easier (and more fun) to accomplish a common goal as a team.


A great and intense feeling routed in our conviction. It is a very powerful emotion. We are passionate about intuitive service, uncompromising quality (continuously striving towards “Zero defect”) and about improving as individuals and as a company.


We are creative and continuously seek to improve the way we do things. We are business leaders who take the initiative and look to begin something new.

Corporate Culture

Sillks is a vibrant, modern, relevant, organization which  inspires our associates to provide today’s travelers with an atmosphere of  integrity, sophistication, inclusiveness, and comfort.

Our culture is one which promotes, efficient and transparent communications, fast accurate timely management and decision making and an emphasis on recognition and development of our associates.

Judiciously planned Hands-on training programs enable associates, affiliates and suppliers to understand how to benchmark and maintain these standards via, inspirational and exemplary service, impeccable housekeeping, integrity, honesty and transparency and  efficient streamlined processes.


Hedgehog Concept

Sillks International Hotel Group will drive all its business success through adopting “the Hedgehog Concept Strategy” at all times and it will be a sustainable part of its culture. What differentiates Sillks from our competitors is that we are like the hedgehog, strong, while being small and light. We know our strengths. When a hedgehog feels endangered or is threatened it becomes a ball of spines and he cannot be attacked.

You must know 3 things to be a great organization:


If an opportunity fails the hedgehog test, leave it for someone else.