The Road Map to Sillks
This is a story of exploration and discovery – the Silk Road, an enigmatic and evocative journey that spans the diverse cultures of China, Central Asia, India, Persia, Arabia, Greece and Rome. Ever since Venetian explorer Marco Polo discovered this ancient trading route filled with exciting gastronomy, essences, and oils, gold and silk, the world has held a fascination with the Silk Road.
Sillks International Hotel Group has combined the best of each of these influences, combining the cultures of China, Central Asia and the West to create a truly unforgettable experience for the modern business or leisure traveler. Political and economic systems have once again rendered this an important international trading ground, allowing development on an unprecedented scale and with that, opportunity.
Sillks Hotels and Resorts are filled with energy and momentum, creating experiences for extraordinary products, inspired by the diversity and exoticism of the Silk Road itself. This lends itself to effortless style, impeccable service and Hotels and Resorts that present a global voice with a local accent.
The Silk Road was more of a collection of trading routes rather than one single road. This ancient road originated during the 1st century BC, though there are reports as early as 300BC when Alexander the Great founded the city of Alexandria Eschate (or Alexandria The Furthest!). The route began at Xian in China, and separated into three routes: the Southern, the Central and the Northern Routes which extended as far as Pakistan, Khazakistan, Uzebekistan, Georgia, Azerbaijan, India and Rome.
In the third century, silk was a lucrative product for the Chinese Empire, and they traded their silk with precious stones and metals with the Indians, who played middlemen, by travelling to the Roman Empire and selling on the Chinese silk. The rich and diverse trades developed along the route, which played host to wine, metalwork, woven goods, crystal, tea, sugar, gold, silver, wool, mint, ceramics, camels, almonds, slaves…the list is endless.
But its name the Silk Road was coined from its main product. Though silk played only a minor role in the Chinese economy, it did expose the people to different cultures and religions, spreading Buddhism from India to China. Interestingly, the Roman Senate tried to ban the wearing of silk, for both economic and moral reasons, as it was associated with outflow of gold; plus, silk clothes were deemed to be decadent and immoral
By 760AD, trade was declining along the Silk Road, but in the eleventh and twelfth centuries, silk underwent a revival. However, by the fourteenth century, overseas trade was favoured as overland trade had become so dangerous.
Yet today, travellers are fascinated by the heady mixture of cultures, products and ideas and it is exactly this which Sillks seeks to embody – the very best of this unique trading route: the melting pot of cultures, sharing of ideas, seeks to combine with a modern elegance and sophistication that is unsurpassed by a hotel brand. It seeks to stay dynamic by seeking out the next opportunity, but replacing danger with luxury, intrigue with comfort, and decline with dynamism.
Sillks International Hotel Group was established by Francesco Borrello hospitality professional and award winner with a passion for excellence, a talent for delivering an exceptional quality customer experience, and successful financial returns over three decades.
Francesco is Italian, so expect flair, style and genuine hospitality to become Sillks Signature.
“A Hotel is a show place. The people in front are on stage every minute of the day and they have to perform. The people in the back are equally important as without their efforts there would not be a good performance on stage. Without a good performance the theatre would become empty with time.”
Mr Borrello has a profound knowledge of Hotel management. His career has seen him work in over 17 countries for international Hospitality chains such as ITT Sheraton Hotels and Resorts, Starwood Hotels and Resorts, Le Meridien Hotels & Resorts, Pan Pacific Hotels and Resorts, Regent Hotels & Resorts, Four Seasons Hotels & Resorts and Hilton Hotel Group. His previous role was Chief Executive Officer for Domina Hotel Group.
Planning and Guidance Team
Francesco Borrello – Founder & Chief Executive Officer
Robert Fadel – Senior Vice President Director of Operations & Development, The Americas
Roberto Necci – Vice President Development & Operations Italy, Greece, Turkey & Malta
Simon Scott – Vice President – Director of Strategic Finance & Human Resources Development
Richard McDowell – Vice President Director of Strategic Marketing, Sales and Branding Platforms
Jennifer Scherer – Vice President Director of Public Relations & Communication
Julie McCombie – Vice President Director of Social Network and Strategic I.T.
Walter Lalli – Vice President Director of Engineering, Technical Services, Design, Projects & Construction
Positioning and Values
We provide an exceptionally high level of personal guest care based on intuitive service, and customer-centric performance standards to strive to be the best in every market in which we choose to operate. Our focus is to deliver consistent and exceptional customer experience based on defined and consistent performance standards and business objectives.
Sillks Values are based on the fundamental philosophy about what constitutes the good for people inside and outside our organization. In other words, our Associates, Guests and Partners. Values are the “pillars” of how we act and conduct ourselves and our business. Our Company Cuture therefore becomes the way we live” those Values on a daily basis. Simply put it is how we chose to behave.
We have 8 Core Values
we conduct our business dealings with honesty and we act responsibility towards each other, our partners, suppliers and consultants.
we are faithful to our commitments and obligations.
“Respect” is a privileged position that you have to earn. We exert respectful behaviour by actively listening to people, we treat others with dignity and courtesy, we treat others as we would like to be treated, we are sincere, humble and we keep our promises. We respect local culture and we celebrate diversity.
we honour commitments and accept responsibility for our actions and behaviours.
Trust & Transparency
“Trust” is at the core of all business and personal relationships. We rely on each other and have confidence in people. The key to building trust is transparency, both in the way we communicate with others and through providing timely and accurate information.
Play as a Team
“No one man is an island”/ Together we are stronger. Teamwork is a great enabler for personal learning and development and does wonders when overcoming challenges. Have fun when you do it as it becomes easier to accomplish a common goal as a team.
a great and intense feeling routed in our conviction. It is a very powerful emotion. We are passionate about intuitive service, uncompromising quality (continuously striving towards “Zero defect”) and about improving as individuals and as a company.
we are creative and continuously seek to do something better. We are business leaders who take initiative and begin something new.
Sillks inspires our associates to give today’s travelers a European club feeling of exclusivity, integrity, sophistication, inclusiveness, and comfort. Sillks is a vibrant, modern, relevant, organization with:
- efficient and transparent communications
- fast accurate timely management and decision making
- emphasis on recognition and development of our associates
Hands on training programs enable associates, affiliates and suppliers to understand how to provide exemplary service and how to benchmark and maintain these standards which are
- Inspirational and exemplary service
- Impeccable housekeeping, integrity, honesty and transparency
- Streamlined efficient processes
Sillks International Hotel Group will drive all its business success through adopting “the Hedgehog Concept Strategy” at all times and it will be a sustainable part of its culture.
What differentiates Sillks from our competitors is we are like the hedgehog strong, while being small and light? We know our strengths.
When a hedgehog feels endangered or gets attacked it becomes a ball of spines
So if any “opportunity” fails the hedgehog test, leave it for someone else.
You must know 3 things to be a great organization
*Economic engine = profit generation machine
So if any “opportunity” fails the hedgehog test, leave it for for someone else.
Sillks Core Beliefs
Sillks is a family of individual hotels, each with their own distinct personality inherently linked to their oriental roots.
Our Service is gracious and sincere, and steeped in the values of the orient.
Sillk’s symbol embodies our oriental culture and respect for delicate balance of life style. It is simple and the absolute best.
In the Modern Orient, Sillks like red, is symbolic of fortune and prosperity.
Sillks unites the west and east, introducing the gentle refinement of the Modern Oriental World. Sillks is personal.
Sillks has a great story to tell. It embodies the magic of the orient, with a sense of place, reflective of local culture and style.
Each Sillks has a strong sense of place; and involves the local community, an international masterpiece, which reflects the multicultural heritage and responsibility of oriental and western efficiency.